Sabtu, 20 Agustus 2011

[Y676.Ebook] Download PDF Leading People The 10 Things Successful Managers Know and Do, by Peter Mills

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Leading People The 10 Things Successful Managers Know and Do, by Peter Mills

Leading People The 10 Things Successful Managers Know and Do, by Peter Mills



Leading People The 10 Things Successful Managers Know and Do, by Peter Mills

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Leading People The 10 Things Successful Managers Know and Do, by Peter Mills

To meet the challenges of today's work environment all employees must be focused on achieving business goals, with managers creating a work environment where personal effectiveness and continuous improvement is sought by all. In most organizations however, this is not the case and managers are left wanting as they either don't know what they need to do to be successful or are not effectively supported by their organization to do their role or both. This book provides managers with the '10 things successful managers know and do'. It is based on 'The Leadership Framework', a fully integrated model of principles and concepts for managing people. At the framework's core is a strong manager / employee relationship based on working together to achieve business goals. This relationship is a two-way, trusting, productive, working relationship with team members working to their full potential.

  • Sales Rank: #2762698 in Books
  • Published on: 2015-05-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.27" h x .47" w x 5.83" l, .59 pounds
  • Binding: Paperback
  • 222 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
A straightforward and practical guide for leading people
By Sheila Deane
In a world where more than 11,000 new business books are written every year, and in the opinion of some critics, are offered to a jaded and disinterested readership, Mills has ventured bravely. He is trying to get the attention of practicing managers for something which he feels is important and badly overlooked; that is, the fundamentals of managerial work.
In a world which could appear to have lost interest in the accountable work of the manager and is fascinated instead with other forms of movers and shakers such as ‘charismatic leaders’, ‘champions’, ‘back belts’, ‘scrum masters’, ‘facilitators’, ‘coaches’, to name a few, this task may be regarded as too basic or even unimportant. Not so.
Mills’ book, could be just one more ‘How To’ guide. But its straightforward, practical content and style are supported by profound theoretical underpinnings.
The Leadership Framework upon which this book is based is a manager-centric framework of definitions, principles and practices to guide effective organization design and managerial work. The Framework in turn draws on the unique body of work known as Requisite Organization*. This is a seminal body of organizational and managerial work with deep scholastic and applied provenance**.
Thus, this seemingly simple ‘How To’ guide is set apart from others. Introducing the Leadership Framework in his opening remarks, Mills says that the Leadership Framework is:
“….a fully integrated model of principles and concepts for managing people.”
This low-key description may not immediately attract the attention that it deserves. “….a fully integrated model….” Really?, you might ask. Many readers, perhaps jaded by the hyperbole common to the management paperback, might read quickly past this sentence. But this is important for CEOs, Boards, business owners, shareholders, and every manager of teams interested in high productivity.
The Leadership Framework comprises three interconnected lenses: Leading the Organization, which is the work of Presidents and executive teams, Leading People, which is the work of all managers in the organization and Leading Yourself, which is the ongoing work of understanding yourself and others.
As a senior executive and Human Resource professional with decades-long experience in large commercial and public organisations, Mills shows a preference to direct his messages to practicing managers and to talk practically to them, in their language. Mills presents the world of work as the everyday world of the manager. In this book, Mills focuses on one lens of the Leadership Framework – Leading People, which is the managerial leadership component of the Framework and provides the clear definitions and language which are necessary requirements to, firstly, set clear, unambiguous expectations of managers and, secondly, to underpin consistency in managerial work throughout an organization.
Mills’ book provides a veritable ‘tick list’ for managerial work. He is also clear about the expectations of employees as part of a successful manager-employee relationship. Mills presents the Framework through his own experience – in my view, a valuable rendering. However, he does not allow himself to drift off the theoretical foundations or to ‘cherry pick’ areas that might be celebrated as today’s fashion. He states that for those being managed, it is either a world of compelling challenge and achievement or a world of crushing boredom and even fear; a world of personal progress, or a world of dispiriting stagnation. Mills works to persuade the reader that organizing and managing employees in a truly productive way, requires a well-founded understanding of human work and what work, or the true nature of motivation, really means to people. His book sets out the building blocks for productive workplaces where employees’ capability is released and the organization’s business objectives are delivered. Importantly, he promises a framework that helps managers diagnose the organization and leadership problems they face every day, thus building managers’ confidence in clear and consistent decision making.
Practicing managers, we are told, are people in roles in which they are to be held accountable, not only for their own effectiveness (as are all employees), but they are also to be held accountable for the work output of their direct reports. The felt weight of this accountability is well known to experienced managers. Ultimately, the test of Mills’ offerings in this book rests upon the judgment of this manager readership.
Throughout the book, Mills makes it clear that provided with effective managerial leadership, based on requisite practices, employees will experience ‘systemic’ trust in the workplace, and will behave productively. On the other hand, poor managerial practices will induce systemic fear rather than trust, and will immediately choke employee discretionary effort in the managed team and ultimately, will produce dysfunctional behaviors. The higher in the organization the particular manager role is, the broader the reach of this impact on productivity and behavior.
Clearly, Mills accepts that the underlying theoretical base is solid. The many, varied and alternative ideas and arguments which management ‘science’ attracts, he simply leaves for others to navigate. He avoids the mud and tangle of the ‘conceptual swamp’ of management science (as Elliott Jaques* once characterized the field) and jumps straight into the things that managers must know and do.
Although there are only ’10 Things…..’ successful managers know and do, in the title of this book, a deeper reading reveals that there is much more to know and do than just 10 things. This is, in my view, is less a weakness in the book and more a strength. The partitioning of the subject seems to be more likely a result of a publisher’s advice in trying to raise the attractiveness of an apparently dry subject in an overfilled market. If the title gets readers to open the book, they will be rewarded by more than the title offers.
Mills takes the reader on a journey through the ten key managerial principles, with supporting practices, necessary to enable each employee to deliver their best work. He maps out the detail of these practices, from understanding the work of a manager, to building great teams, designing clear roles and filling them with capable people, through to the suite of trust inducing performance practices such as assigning clear tasks, coaching and developing to deliver those tasks, recognizing and rewarding, and sustaining the team through accountable implementation of change.
The chapters are set out to be used as independent modules for discussion, with a summary of the principles at the end of each chapter and a link to a website for hands-on tools, checklists and exercises. This is smart and pragmatic, as it is likely to keep the reader connected over time with others interested in probing the field in more depth. I expect that it will also enable Mills to keep the practices updated and current on his related website. This will be most helpful from a practicing manager’s point of view.
Mills’ book could have benefited further from his significant workplace experience by the addition of examples of the many tricky and often sensitive performance issues faced by managers, although the web links contained in the book provide compensation.
Mills has undoubtedly decided that delivering requisite managerial practices is critical to unlocking the organization’s core of building mutual trust. Others working in the Requisite Organization field may have something to say about Mills’ minimalist handling of complexity of work known as Jaques’ Stratified Systems Theory, and the clinical assessment of individual capability to match the complexity of work.
However Mills’ personal experience in working with practicing managers, together with his own experience as a manager, clearly point him to address the pain points experienced by managers. Managers new to the field, and experienced managers needing a whole system approach to making sense of their environment, will find this a useful ready reckoner and guide in their everyday work.
Mills is clear about the organization’s and manager’s contribution to failures in organizations. I believe that he can be judged favorably on providing a concise, workable set of tools to help managers all levels to meet their accountabilities for building valuable workplaces and avoiding such failures. I recommend Leading People to all managers seriously interested in building sustainable workplaces where their employees are free to experience the joy of work.

Sheila Deane
Director
PeopleFit Australasia Pty Ltd

*’Requisite Organization’ was the title of a book first published in 1989 by Dr Elliott Jaques (Cason Hall & Co Publishers Arlington VA). In the years since then, the phrase, Requisite Organization has come to represent a body of science-based work which had its beginnings in the multi-year, work-place based action research conducted at the Glacier Metals Company (UK). This body of work is usually attributed to both Jaques and his former long-time client and collaborator, Lord Wilfred Brown who was, at the time, the Chairman and CEO of Glacier Metals. Further development of the work took place during another multi-year organizational reform project at Conzinc Rio Australia under the leadership of its then CEO, Sir Roderick Carnegie.
**As a start, see ‘Requisite Organization – annotated bibliography’ by Ken Craddock at: globalro.org

1 of 1 people found the following review helpful.
Bullet points for life
By Trevor Goodchild
I am a team lead for a multinational electronics company, and the title of this book interested me. Leadership style is one of the hardest things there is to do. And people are generally, very, very terrible at it.

I read this book over the weekend and believe it provides a reasonable guide to success in Leadership. Organizing human endeavors is one of the most hard things anyone can do. This book provides a framework for exploring the principles of leadership that is valuable :)

0 of 0 people found the following review helpful.
An Excellent How-To Reference Guide for Managing Employees
By GadgetFamily
This is a very pragmatic, easy to read, hands-on-guide to management of medium to larger sized organizations. Much of the book is dedicated to concepts that really aren't germane to smaller organizations. While some of the book is repetitive and maybe even too simplistic at times, it does provide a technical manual type of approach to managing. The essential elements of the book are broken down into his 10 Principles of Successful Leaders by the following chapters:
Principle 1: Understand Your Role
Principle 2: Understand and Respect the Role of Others
Principle 3: Build Great Teamwork
Principle 4: Build Mutual Trust and a Strong Manager-Employee Relationship
Principle 5: Have Integrated Models for People and Work
Principle 6: Create Effective Roles and Put Good People in Them
Principle 7: Effectively Assign and Assess Work
Principle 8: Coach and Develop Your Team
Principle 9: Recognize and Reward Good Work
Principle 10: Continuously Improve and Lead Change

Mr. Mills succinctly captures so many critical aspects of successful management in many of his advice, but perhaps one of my favorite chapters was the one on Principle 4: Build Mutual Trust and a Strong Manager-Employee Relationship. I loved this chapter for several reasons, but as someone who has worked under both sides of the equation...as an employee and later as a manager and then CEO, I wanted to nearly shout "YES!" at one of the statements he makes about people and work. Mr. Mills says, "...people are naturally motivated to work, and productive work is enabled by systemic trust and fairness and is reduced by fear. If the work place causes fear, people will be unable to contribute fully." He goes on to explain that there needs to be trust in the corporation (something harder to control) AND trust in the manager. But, if only more managers grasped this and worked to develop relationships based on trust and positivity with their employees, more workplaces would be blossoming with efficiency. When I read this I was immediately reminded of a manager I had in my very early days at the bank, whom had earned the secret nickname of Attila the Hun. She was cold, ruthless and we were all terrified of her. She delighted in writing people up for disciplinary actions and firing someone seemed to be her ultimate joy. Not surprisingly, people made many mistakes and quivered with fear about what she would do. Luckily, she was older than Moses and retired, leaving us with a wonderful replacement and miraculously, the same employees who often made errors were suddenly stellar performers. Oh what a salve some kindness was! I carried that forward with me when I managed my own branches as well. (The kindness and trust...not Attila techniques) This particular chapter resonated with me on all of those levels, but it was definitely not more important than his other principles.

Mr. Mills ideas are certainly in line with LEAN approaches and, when applied correctly would make for a happy and efficient workplace.

This is definitely a quick read, but is also a book that is intended as a reference guide to be referred to again and again as principles are being employed.

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Kamis, 18 Agustus 2011

[E676.Ebook] Download PDF Cause Marketing For Dummies, by Joe Waters, Joanna MacDonald

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Cause Marketing For Dummies, by Joe Waters, Joanna MacDonald

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Cause Marketing For Dummies, by Joe Waters, Joanna MacDonald

Create a mutually beneficial partnership between nonprofit and for-profit enterprises

Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.

  • Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both
  • This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more
  • Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla
  • Features case studies that illustrate successful campaign techniques

Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

  • Sales Rank: #453942 in Books
  • Brand: Waters, Joe/ Macdonald, Joanna
  • Published on: 2011-08-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .70" w x 7.40" l, 1.11 pounds
  • Binding: Paperback
  • 336 pages

From the Back Cover
Cause marketing benefits nonprofit and for-profit enterprises alike —make it work for you!

At the intersection of marketing, philanthropy, and business lies the exciting and rewarding field of cause marketing. Maybeyou've been doing cause marketing for awhile and didn't know it had a name. Maybe you're ready to explore a new technique. Maybe you're seeking support for your cause or a competitive edge for your business. You'll find the answers here!

  • For nonprofits — discover new and effective ways to raise funds and build awareness for your cause

  • For companies — see how supporting a good cause provides a powerful competitive edge

  • Choose your partner — learn strategies for finding that perfect partner

  • Close the deal — brush up on your closing skills, give your prospect plenty of reasons to say "yes," and learn to handle "no"

  • Traditional and more — explore such techniques as point-of-sale, purchase-triggered donations, employee volunteer programs, and texting promotions

  • Make it mobile — examine the opportunities offered by smartphones, QR codes, and location-based services like Foursquare and Facebook Places

  • Keep building — learn how to measure and build on the success of your first cause marketing plan

Open the book and find:

  • Components of a successful cause marketing plan

  • What cause marketing is not

  • Tips for finding the best partner for your cause

  • How to approach the different types of decision-makers

  • Hints for maximizing social media

  • How to create a powerful campaign message

  • Ten great low-budget campaign ideas

  • Common mistakes to avoid

Learn to:

  • Identify and secure a partner

  • Increase the success of your campaign with social media

  • Use location-based services like Foursquare to build awareness

  • Measure and build on your cause marketing success

About the Author
Joe Waters is a well-respected authority on cause marketing and social media for companies and causes. He writes the web's leading cause marketing blog Selfish Giving (http://selfishgiving.com).

Joanna MacDonald leads a cause marketing team at a Boston hospital. With Joe, she is founder of the Six Figure Cause Marketing training program (http://sixfigurecausemarketing.com).

Most helpful customer reviews

11 of 12 people found the following review helpful.
Cause Marketing for Smarties
By Mazarine Treyz
Let me just say that until I read this book, I had NO IDEA how to do Cause Marketing, despite being involved in fundraising for over seven years. It was a combination of 'Cause marketing=pink breast cancer flavored chicken + yuck" and "But we could NEVER do that, we don't have the money/staff/time/insert excuse here" when the REAL reason was, "I don't know how to do this, and I'm scared."

After reading this book, doing a cause marketing campaign for my nonprofit actually seems realistic. It seems... do-able. I think the title should really read: "Cause Marketing for Smarties" because there are some complicated concepts introduced in this very readable book, and some advanced case studies too.

I learned about Pinups, those things you might see in the coffeeshop, donut shop, or grocery store. I learned how easy they are to make, and this will probably be where I start when I start our cause marketing campaign.

I also learned that when you're doing your first cause marketing campaign, some people start with coin jars. One of the pieces of this is that it's easy to walk off with the coin jars, so you need to have a way to tether them to the cashier stand. And it's better to put them in a place where people are regularly using cash. So if they're at the supermarket and not using cash, this wouldn't work, but maybe a festival or a food cart would be better.

These are just TWO of the many "a-HA" moments I had as I read this book. I'm sure it will pay for itself many times over.

Mazarine
[...]

5 of 5 people found the following review helpful.
The book to read when you don't know where to start.
By Eileen
A membership organization that I belong to through work, recently formed a media/development work group. At our kick off meeting, it quickly became evident that there were huge differences in knowledge and experiences around media and development work. All of us want to learn more, but where to start? This book is the place to start. For many of the non-profits that are part of this group, there are not enough people on staff who have the time and resources to really think about an organizations image, its partners and how to use social media effectively. Cause Marketing for Dummies provides clear, concise, realistic tips to help organizations reevaluate how media can be used to build ones image, partnerships and the bottom line. The case studies highlight many levels of marketing - coupons, triggered donation programs, group-buying sites and location-based marketing and stress the importance of Blogs, Twitter, Facebook, Foursquare and other social media options. Do you know what a hashtag is? If not, this book will teach you what it is and how one non-profit's hashtag helped it to raise awareness and $25,000 in one day. Want to know what a QR code is and how to use one? This book will tell you what it is and how it can help to make interactions with customers, clients, patients....more meaningful. Isn't that what we all want to do?

8 of 9 people found the following review helpful.
Learn from the best cause marketers anywhere
By J. Nations
Authors Joe and Joanna know their stuff from a decade of hard work in the trenches and convey it in a meaningful, effective and entertaining way. I took their cause marketing class as well and was so impressed with what I learned, even with a few years of experience already under my belt. They are just that good - their knowledge is deep and their creativity is proven. I highly recommend the book and the class they offer. It is time and money very well spent!

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Selasa, 16 Agustus 2011

[F955.Ebook] Ebook Free Handbook of Compliant MechanismsFrom Wiley

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Handbook of Compliant MechanismsFrom Wiley

Handbook of Compliant MechanismsFrom Wiley



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Handbook of Compliant MechanismsFrom Wiley

A fully illustrated reference book giving an easy-to-understand introduction to compliant mechanisms

A broad compilation of compliant mechanisms to give inspiration and guidance to those interested in using compliant mechanisms in their designs, the Handbook of Compliant Mechanisms includes graphics and descriptions of many compliant mechanisms. It comprises an extensive categorization of devices that can be used to help readers identify compliant mechanisms related to their application. It also provides chapters on the basic background in compliant mechanisms, the categories of compliant mechanisms, and an example of how the Compendium can be used to facilitate compliant mechanism design.

  • Fully illustrated throughout to be easily understood and accessible at introductory levels
  • Covers all aspects pertaining to classification, elements, mechanisms and applications of compliant mechanisms
  • Summarizes a vast body of knowledge in easily understood diagrams and explanations
  • Helps readers appreciate the advantages that compliant mechanisms have to offer
  • Practical approach is ideal for potential practitioners who would like to realize designs with compliant mechanisms, members and elements
  • Breadth of topics covered also makes the book a useful reference for more advanced readers

Intended as an introduction to the area, the Handbook avoids technical jargon to assist non engineers involved in product design, inventors and engineers in finding clever solutions to problems of design and function.

  • Sales Rank: #766677 in Books
  • Published on: 2013-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x .83" w x 7.00" l, 1.45 pounds
  • Binding: Hardcover
  • 342 pages

From the Back Cover

Provides guidance and inspiration for developing compliant mechanisms

Compliant mechanisms offer advantages such as increased performance (for example, high precision, low weight, low friction), lower cost (such as simplified manufacture, low part count), and ability to miniaturize (they make possible micro and nano mechanical devices). However, because compliant mechanisms are relatively new compared to more traditional devices, it is difficult to find examples and resources to guide them device designers in their work.

The Handbook of Compliant Mechanisms provides a resource to those interested in exploiting the unique advantages of compliant mechanisms. It includes a concise summary of modelling and design methods, plus a broad compilation of compliant mechanisms that will provide inspiration and guidance for new designs. Other chapters provide basic background in compliant mechanisms, summaries of the major methods for their modelling and design, and an example of how the Handbook can be used to facilitate compliant mechanism design.

Key features:

  • Fully illustrated throughout to be easily understood and accessible at introductory levels, whilst the breadth of topics makes the book a useful reference for more advanced readers
  • Helps readers appreciate the advantages that compliant mechanisms have to offer
  • Covers all aspects pertaining to classification, elements, mechanisms and applications of compliant mechanisms

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0 of 0 people found the following review helpful.
Five Stars
By MICHAEL SEBEK
Design Eng loves the book - Thank you Amazon

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Minggu, 14 Agustus 2011

[L213.Ebook] Ebook Download Disney's My First Songbook, Volume 2From Hal Leonard

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Disney's My First Songbook, Volume 2From Hal Leonard

(Easy Piano Songbook). A very special treasury of 15 favorite Disney songs to sing and play! Every page is beautifully illustrated with full-color art from Disney features, making a remarkable souvenir folio for anyone who loves Disney movies and music. Songs are arranged for easy piano and include: Can You Feel the Love Tonight * Candle on the Water * Chim Chim Cher-ee * God Help the Outcasts * It's a Small World * Kiss the Girl * My Funny Friend and Me * Part of Your World * Reflection * The Second Star to the Right * Someday * Supercalifragilisticexpialidocious * When She Loved Me * You'll Be in My Heart * Zip-A-Dee-Doo-Dah. Also available: Volume 1 (00310322).

  • Sales Rank: #368701 in Books
  • Brand: Hal Leonard
  • Model: 316085
  • Published on: 2003-01-27
  • Released on: 2003-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.00" h x .29" w x 9.00" l, 1.08 pounds
  • Binding: Paperback
  • 88 pages
Features
  • Features 15 Disney Songs
  • Illustrated with Full-Color Art from Disney Features
  • Arranged for Easy Piano
  • Standard Notation
  • 87 Pages

About the Author
Founded in 1947, Hal Leonard Corporation has become the worlds largest print music publisher, representing some of the greatest songwriters and artists of all time. We are proud to publish titles of interest to all musicians as well as music lovers, from songbooks and instructional titles to artist biographies and instrument price guides to books about the music industry and all the performing arts.

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0 of 0 people found the following review helpful.
excelent for a begginer student
By A Customer
we found it makes my son want to play, which is good because besides his homework from piano lessons he looks for songs to play and he enjoys doing it as an extra practice. good to all disney movies lovers.

0 of 0 people found the following review helpful.
Love This Series!
By Amazon Customer
Love this series of Disney easy piano books! Yes, there are page turns, but most piano music has page turns. Purchase these, you'll love them!

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Jumat, 12 Agustus 2011

[K283.Ebook] Ebook Download The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, by Al Ries, Jack Trout

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The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!, by Al Ries, Jack Trout

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

  • Sales Rank: #6919 in Books
  • Brand: Brand: HarperCollins e-books
  • Model: 958581
  • Published on: 1994-04-27
  • Released on: 1994-04-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .36" w x 5.31" l, .28 pounds
  • Binding: Paperback
  • 143 pages
Features
  • Used Book in Good Condition

From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.
- William W. Sannwald, San Diego P.L.
Copyright 1993 Reed Business Information, Inc.

About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.



Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very Outdated & Wrong
By Kindle Customer
The first law talks about the first mover advantage, being number one in a category. However, if you read Peter Thiel's "0 to 1" book he talks about the last mover advantage being better. If you ever tried to be first in a specific niche, you know that that takes lots of money, lots of time, and lots of failures. Most companies can't stomach it, and the ones that do stay around after being number one aren't there because they're pioneers. It's because all the other major components of a business fell in line.

The second or "last" mover can come in when the first mover pioneer validated the market and do things better. Examples? Facebook, Toyota, Samsung, Nike, +1M more.

Many of the 22 "laws" have flaws like this. Most their advice is illogical and useless. Moreover, their proof is name dropping companies that are either extinct or lagging. That's terrible evidence. Do yourself a favor and avoid this book.

0 of 0 people found the following review helpful.
Usual Fabulous insights from the Authors
By trojan1976
This book is sensational. Compact and crammed with salient philosophy. The scenarios they present make obsolete conventional marketing.
Just today I read an article in WSJ that said Chevrolet truck sales are down, and they are taking shots at the leader, Ford's F-150. They used a "nifty" ad that shows concrete being dumped in each trucks bed. Silverado had barely scratched paint and a few dents, but 150 had holes punched through the floor. Conventional marketing. Completely useless!

You can't change peoples minds... just about every dude I know ( and me) considers F-150 the best. It's the perception that counts. It wouldn't matter if the Silverado was better. Ford scoffed at the marketing "stunt" as well they should. 150 will stay the leader indefinitely. Why didn't Chevrolet's marketing people read this book? They could have saved a whole bunch of money by not doing this campaign.

Parts of this book are so brilliant, and dense, that I found myself reading certain paragraphs several times to really grasp the concepts. I have several of the author's books, they are all excellent. The only flaw is that this book is 30 years old, so some predictions of certain businesses' prospects didn't come true. Did you ever try to change a woman's mind? Right. That's the rub. Once people think of a product or service as best, it is very difficult to change their minds down the road.

0 of 0 people found the following review helpful.
These 22 Laws of Marketing Got Me Through Grad School
By Bboop41
This tiny book was one of my favorite books in grad school. It had been a requirement for one of my classes, but I continued to use it for sources and such when I did papers. Mr. Ries and Trout do a great job providing 22 of the main marketing strategies. One of the 22 schemes was as follows: Remembering that you have to be first in most marketing schemes. This was probably my most cited book in graduate school. I would highly recommend this book.

I am reviewing this product to assist other consumers in making informed choices in what they buy. I am providing my honest opinion for others. Honesty is stressed for reviewers. Both positive and negative reviews are encouraged. There is no compensation or repercussions that bias my opinion. If my review was helpful, please click the Helpful button.

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Minggu, 07 Agustus 2011

[S935.Ebook] PDF Download Resilience: Why Things Bounce Back

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Resilience: Why Things Bounce Back

  • Sales Rank: #1474096 in Books
  • Published on: 1994
  • Binding: Paperback

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Jumat, 05 Agustus 2011

[I153.Ebook] Free Ebook The Play Mate, by Kendall Ryan

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The Play Mate, by Kendall Ryan

His best friend's little sister is all grown up … and ready to play in a whole new way.

Smith Hamilton has it all—he's smart, good-looking and loaded. But he remembers a time when he had nothing and no one, so he's not about to mess up, especially with his best friend’s little sister. That means keeping Evie at arm's length … even though the once pesky little girl is now a buxom bombshell. A sexy blonde who pushes his self-control to the limit the night she crawls into bed with him.

Evie Reed knows she's blessed—with an exclusive education, a family who loves her, and a new job managing social media for her family's lingerie company. But she wants more, like a reason to wear the sexy lingerie herself. She has just the man in mind to help with that. She's crushed on Smith forever. Surely tricking her way into his bed will force him to see her in a new, adult way.

Except that when Evie's plan leads to disaster, she and Smith must decide—ignore the attraction sizzling between them, or become play mates and risk it all.

Don't miss this sexy friends-to-lovers romp—get your copy of The Play Mate today! This is book 2 in the Roommates series from NY Times bestseller Kendall Ryan, but each book can be read as a complete standalone as they all feature brand new couples to fall in love with.

  • Sales Rank: #622 in eBooks
  • Published on: 2017-03-13
  • Released on: 2017-03-13
  • Format: Kindle eBook

Most helpful customer reviews

6 of 6 people found the following review helpful.
I swear this series could not get any better!! 100% in love with Kendall and all ...
By Amy E. Callahan
I swear this series could not get any better!! 100% in love with Kendall and all of the brilliance that come out of that cute brain of hers. This is the second book in a scorchingly hot series that has literally turned me into a needy reader fiending for my next hit of alpha male bad ass. This complete standalone about a swanky lingerie company media sweetheart and the investment tycoon ready to save the day had me wishing their story would never end.

SERIOUSLY, this story is just the cutest with a super naughty twist! Smith Hamilton is the guy that Evie literally grew up with and lusted over. Being 7 years older than her, Smith was every school girl's fantasy. Sweet Evie Reed had no business still seeing hearts and flowers when ever she thought of Smith, but she did. All grown up and completely head strong she set her sites on a tall, muscular, fantastic smelling target and isn't prepared to give up. Funny thing about crushes... Some of the time the crush goes both ways. In this case, Smith realizes his feelings for Evie go way beyond being nice to his best friends little sister...they get freaky and are the kinds of thoughts that could get his ass kicked. She's totally worth the risk and he isn't looking for a blessing to show her what he's made of.

HOLY FREAK'N YEAH! I am the biggest fan of Kendall Ryan and adore this book. Not only do I get another dose of male hotness, but I get the kind of man that will ruin a girls lipstick and burn up the sheets. The millionaire who is humble and keeps it real. She has made me love this man for his honesty and valor. He is the relatable guy who has an award winning smile and magical dick. In other words, he's perfect. Evie is his exact counterpart. Her sweetness is masking the inner goddess completely ready to unleash. These two are my favorite reality couple. Take away all their money & corporations and you get the real, down to earth deal.

Brilliant story. Adorable couple. Nothing in the way of angst at would make me want to stab someone or throw my kindle. Smooth words that lead me to scorchingly sexy debauchery! Loved loved loved. I can't wait for more amazingness to come from this author. 5 stars- FMR Book Grind

9 of 10 people found the following review helpful.
I want a Smith of my own!
By Lexy H.
​**4.5 Stars**
Kendall Ryan did it again! Book 2 in the Roommates Series, The Play Mate, was awesome. The characters are non related to book 1, The Room Mate, so this can be read as a standalone.
Smith Hamilton is hot, rich, smart and attracted to someone he shouldn't be- his best friend's little sister Evie. Smith hasn't always had it easy so he knows getting involved with someone like Evie isn't the best idea. But can he keep the age old attraction to her a secret or will he eventually give in?
Evie Reed has a problem. She wants her brother's best friend Smith. She wants the reason to model the company's lingerie and she wants it to be for Smith. Evie has so many things going for her, a new fancy education she can put to use, a family who loves her, the job of her dreams but she is missing the companionship. Will she be able to sway Smith to have a relationship with her or will it be a lost cause?
I loved watching Smith and Evie's relationship develop. You laugh in the beginning as Evie tries everything she has to get Smith to notice her and oh does he notice her. You get to watch the awkward moments while they skirt around each other with Evie's brother present and you get to fall in love with the two as they make their relationship work.
I can't wait for more from Kendall in this series with book three, The House Mate. I have no doubt I'm going to love it just as much as I love the first two.

1 of 1 people found the following review helpful.
Slow and Steady, Friends to lovers
By Nikki Hernandez
The Playmate is a standalone forbidden/ friends to lovers romance by Kendall Ryan

The book is about Evie and Smith who have know each other since they were kids, Smith is best friends with Cullen Evie's brother. After Evie loses her virginity unromantically she was a do-over and wants Smith to give her the do-over. The book opens up in Paris were Evie comes up with a plan to seduce Smith into sleeping with her, which fails. After that night Smith can't get Evie out of his head and then when Cullen hires Evie and Smith work on his Lingerie company left by his grandmother the sexual tension begins to build. Evie and Smith romance was slow and sweet they began a "casual relationship" with just going on date. The book heats up when Smith tells Cullen he's dating Evie. Evie is your average 22 year old smart taking heroin who has always had a crush on Smith. Smith is the 30 year old wealthy unable to commit hero, who has always had a soft spot for Evie. The dates between Evie and Smith were always natural and the chemistry was strong.

I loved this book it was slow and sweet so the reader is able to connect with the character and see them falling in love. The characters were relatable. This book is safe from cheating, ow-drama, and breaking up. I would recommend this book for someone looking for a steady romance with a bit of a forbidden aspect to it. While this is book 2 in the Roommates Series it can be read as a standalone, none of the character from the first book are in this one.

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The Play Mate, by Kendall Ryan PDF

The Play Mate, by Kendall Ryan PDF

The Play Mate, by Kendall Ryan PDF
The Play Mate, by Kendall Ryan PDF