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Camaro: Fifty Years of Chevy Performance, by Mike Mueller
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The legendary 1967 Camaro was Chevy's answer to Ford's Mustang, and they've been duking it out ever since.
The early 1960s saw American auto manufacturers desperately trying to sell cars to the emerging baby-boom market. Chevrolet attained some success with its sporty Corvair Monza. Ford responded first with a sportier Falcon, then with its grand-slam, home-run pony car, the Mustang. At first, Chevrolet hesitated to abandon the technologically advanced Corvair, but when it finally entered the pony car market in 1967, its new Camaro instantly became one of the most iconic cars of the classic muscle-car era, a serious competitor for the Mustang. Since then, some of the most important performance cars in American history have been Camaro models: RS, SS, Z28, and IROC-Z.
When muscle cars went dormant for a generation, it was once again the classic pony cars that jump-started American performance. The battle that raged between Camaro and Mustang in the 1980s rejuvenated the US auto industry's interest in high-performance muscle cars.
The Camaro lost its way in the 1990s, with Chevrolet pursuing technological advances and Ford pursuing classic American muscle. As was the case in the 1960s, Ford's muscular pony car trounced Chevrolet's technologically advanced sporty car in the race that mattered most: showroom sales. The Mustang thrived while the Camaro left the scene. Fortunately, that departure was only temporary. Chevrolet introduced a twenty-first-century Camaro in 2010, and it has become one of Chevrolet's most popular models.
With stunning photography from author Mike Mueller and never-before-seen archival photography from partner General Motors, Camaro: Fifty Years of Chevy Performance chronicles the Camaro's rich history, from the early attempts to reach the youth market in the 1960s, through the potent and turbulent years of the classic muscle-car era, the resurgence of muscle in the 1980s, the sad decline of the 1990s, and the triumphant rebirth of the new car in this new millennium.
- Sales Rank: #102990 in Books
- Brand: Motorbooks International
- Published on: 2017-01-02
- Original language: English
- Number of items: 1
- Dimensions: 12.25" h x 1.00" w x 10.25" l, .0 pounds
- Binding: Hardcover
- 224 pages
- Motorbooks International
About the Author
Mike Mueller has worked as a freelance automotive journalist and photographer since 1991. A graduate of the University of Illinois’ journalism program, Mueller has held staff positions with Automobile Quarterly, Muscle Car Review, and Mustang Monthly. A lifelong car enthusiast, Mueller has written and provided photography for dozens of automotive books, contributed photos to Collectible Automobile, Esquire, Life,and Men’s Journal, and has written articles for Mustang Monthlyand Mustang Enthusiast. He resides in Arlington, Texas.
Scott Settlemire was twelve years old when he first fell in love with Chevrolet's pony car, Camaro, in September 1966. Thirty years later, he was working for GM as assistant brand manager for Camaro. Today, in retirement, he remains the renowned "Fbodfather," undeniably the world's #1 Camaro enthusiast/historian.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Very nice book alot of nice pictures and good information
By mark phillips
Very nice book alot of nice pictures and good information. Would have liked to seen some of the non muscle camaros in the book they seem to be the ones you hardly every see. How many 6cyl do you ever see at a car show.
0 of 0 people found the following review helpful.
Five Stars
By David Beyer
Great Book!! Fast Shipment!! Great Price!!
0 of 0 people found the following review helpful.
Love it.
By M. Lee
Extreme high quality book. Love it.
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