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The Big Picture is an integrated framework designed to help marketing students analyze and solve the myriad marketing problems that they will face during their careers. It emphasizes the dynamic nature of marketing by presenting key topics as a set of interrelated modules as opposed to separate chapters representing independent topics. Beginning with the high level strategic topic of business objective, it identifies areas where a person must prioritize and make dey decisions, then highlights how those decisions affect other elements of the framework. The continuous referencing of the framework and numerous illustrations of key concepts using the case analysis format encourages students to actively utilize the framework for solving marketing problems. In doing so, they internalize the approach to efficiently assess cases. The text consists of thirteen modules that move from higher level strategic topics such as business objective and marketing objective, through STP, and finally to the issue of how to integrate executional elements of product, price, distribution, and promotion with strategy.

• Sales Rank: #174806 in Books
• Published on: 2004-10-01
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 8.25" w x .50" l, .0 pounds
• Binding: Paperback
• 150 pages

About the Author
Christie Nordhielm is an Associate Professor of Marketing at the University of Michigan Business School. Nordhielm is a recognized marketing consultant and trainer, and has worked for a variety of multinational organizations. She has recently worked with American Express, W.J. Wrigley, Sprint, and Jim Beam Brands Worldwide. She has also consulted for a variety of domestic and mid-sized companies. In addition to her consulting work, Nordhielm lectures extensively both domestically and abroad. Nordhielm�s expertise on a variety of marketing issues is often sought by publications such as the Wall Street Journal, Advertising Age, Business Week and other print and television media outlets. In addition to her publications in academic journals, Nordhielm has published in the Harvard Business Review. Professor Nordhielm�s work is also presented in her forthcoming book, Marketing Management: The Big Picture, to be published by Thomson/Southwestern in October, 2004. Nordhielm has received numerous teaching awards and recognition as an educator. In 2003, the Northwestern University�s Kellogg School of Management student body recognized her with the highest honor given to a Professor for teaching excellence, the Lavengood Outstanding Professor of the Year award. Prior to joining the faculty of the University of Michigan, Nordhielm was an Assistant Professor at the Kellogg School of Management at Northwestern University. She was also a Lecturer in Marketing at the University of Chicago Graduate School of Business, where she earned her PhD in Marketing and Behavioral Science in 1998.

Most helpful customer reviews

14 of 14 people found the following review helpful.
Big Picture - Big Impact
By Drew Boyd
After 25 years in the marketing profession as both a practioner and educator, I have completely changed my view of how marketing is done because of the Big Picture. The Big Picture framework will challenge the traditional Kotler school of marketing management and become the dominant approach to marketing. We use it now as our standard framework across all of our various marketing teams.

What makes the Big Picture so appealing? The framework makes you determine strategy much earlier in the marketing planning process than traditional approaches. It links strategy better to core competencies, and it links strategy better to the tactical four P's of marketing than traditional approaches.

On the surface, the Big Picture looks like other marketing management processes that you find in any marketing text. It has the familiar concepts: segmentation, targeting, and positiong; the 4P's, branding, customer lifetime value...it's all there. It's not until you dig deeply into the book that you begin to appreciate the richness of how things are put together. You begin to realize that "something is different here" as you begin using the framework and seeing marketing opportunities in a new light. I have used the Big Picture model in working with the most experienced, "blue chip" marketers as well as brand new marketers. The framework creates a common language between marketers and helps get alignment quicker on where to make marketing investments. Even our engineers want to learn the Big Picture to help them create new products more effectively.

Once you've used the Big Picture, it's hard to go back to traditional approaches. I recommend it to business schools and corporate marketing departments as a way to unify teams and strengthen the marketing mindset.

3 of 3 people found the following review helpful.
A book for people with a marketing problem to solve...
By Caribou
Nordhielm has captured a real world solution to the elusive marketing 'problem' - written in a direct and easy to read style, she has created a systematic and effective approach to helping the reader understand and navigate the often misunderstood science of marketing. This was a pleasure to read and in the end it is making a significant difference in my business. At the risk of giving away the ending - she does get the big picture. I highly recommend this book.

10 of 11 people found the following review helpful.
Good for Beginning Marketing Class
By Kindle Customer
Had to go through this book in the Univ of Michigan, Business School as a introductory marketing course. Gave a solid framework of marketing that I will never forget throughout my career and a good background covering all aspects and interlinks in Marketing.

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• Sales Rank: #148807 in eBooks
• Published on: 2016-01-15
• Released on: 2016-01-15
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
I liked the first half of the story but didn't like ...
By megawatt.mitch
I liked the first half of the story but didn't like how she treated Sandy in the end. It's not Sandy's fault she was born a male. I like cruelty and punishment when it's deserved but in this case it wasn't warranted

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Millions of dollars are spent each year on the evaluation of domestic and foreign policies. Policy analysis has emerged as an important component of the policy-making process in American government. This text differs from others--not only does it teach students how to evaluate the empirical aspects of a public policy--but also provides an analytical framework for assessing the value judgements that infuse policy decisions. Students learn to assess whether a program reflects the kinds of things that society ought to be doing.

• Sales Rank: #537243 in Books
• Published on: 1995-01-01
• Original language: English
• Number of items: 1
• Dimensions: .65" h x 5.80" w x 8.92" l,
• Binding: Paperback
• 296 pages

Most helpful customer reviews

9 of 9 people found the following review helpful.
A Very Methodical and Informative Book
By A Customer
Frank Fischer's Evaluating Public Policy is a very well researched book that guides the reader through some very difficult concepts very gracefully. Fischer hopes to spell out a comprehensive guide to establishing effective public policy. Unfortunately, in this type of complicated subject, even a seemingly simplistic outline of this process can create difficulties. Fischer understands these problems but does not let them interfere with his methodical explanation and evaluation of a number of policies. He attempts to establish a never fail plan for evaluating various policies. Unfortunately, he undermines any simplicity through his discussion of complicated examples. But the book is a worthwhile read because of these examples that Fischer uses. He never gives a hypothetical situation. Rather, he illustrates all of his concepts with real examples in legislation. This makes the book flow smoothly as story-telling is always a good mix with theorizing. Also, the reader leaves with a solid understanding of policies such as the revitalization of Times Square the Head Start Program. Do not read this book to gain a solid understanding of how to evaluate public policy. Read it instead to understand the dilemmas faced by those who engage in public policy making.

0 of 0 people found the following review helpful.
As clear as Public Policy Can Get
By Megan
This book flowed well considering that the topic of public policy is always debatable and anything but clear-cut. The examples he provides; such as the Times Square redevelopment project and Project Head Start, even in 2013, are something I could relate too. It helped that he used real-life examples versus hypotheticals. I would recommend reading the book early on in your academic career if its focusing on public policy to gain an understanding about how seemingly clear-cut ideas in public policy are anything but! The book was not written in a dry, lecture format but instead it flowed well in a conversational tone.

1 of 3 people found the following review helpful.
The theory of policy studies so everyone can understand
By Nerdcore Toys and Collectibles
This book was the instrumental framework for my dissertation. I read it four years before I began my research and immediately went to this source when I framed the study. It is written in clear, concise language with outstanding examples throughout. Fischer's all encompassing theoretical view cuts through the heirarchical gobbledygook that accompanies most organizations, providing an excellent tool in which to measure the policy implementation process. This book will always be in my library.

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A study of the mutual plasticity of girls and digital images

• Sales Rank: #2944343 in eBooks
• Published on: 2014-06-03
• Released on: 2014-05-20
• Format: Kindle eBook

Review
“A timely and provocative contribution to both girls studies and media studies. Girlhood ant the Plastic Image takes the powerful modern image of the adolescent girl as a new entry point for discussing the relations between gender, identity, and new media. In the process, this book troubles hierarchies at the heart of new media studies and questions some of girls studies’ central identity claims.”—Catherine Driscoll, associate professor of gender and cultural studies, University of Sydney

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About the Author
HEATHER WARREN-CROW is assistant professor of interdisciplinary arts at Texas Tech University. She is a media theorist and performance artist.

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Mucho antes de que existieran las mega-iglesias, casi 6,000 personas abarrotaban los servicios religiosos del tabern�culo para escuchar los sermones de Charles Spurgeon. Descubra por qu� su predicaciones magistrales causaron asombro en su tiempo.

Considerado por los colegas de su tiempo (y de hoy) Pr�ncipe de os Predicadores . Charles Spurgeon convirti� el Tabern�culo Metropolitano de Londres en la congregaci�n independiente del siglo XIX m�s grande del mundo. Si bien se han resaltado muchos factores para explicar el �xito de la predicaci�n de Spurgeon, el secreto clave de su eficacia fue su devoci�n a la oraci�n.

Cuando la gente visitaba el Tabern�culo Metropolitano, �l les mostraba la sala de oraci�n, situada en el s�tano, donde siempre hab�a gente de rodillas intercediendo por la iglesia. Luego el pastor les declaraba: Aqu� est� la central de poder de esta iglesia . Esta declaraci�n fue respaldada por el n�mero asombroso de sermones que Spurgeon predic� sobre la oraci�n.

Spurgeon fue un creyente que practic� una oraci�n apasionada, guiada por el Esp�ritu Santo. Las v�vidas im�genes que describen el maravilloso trono de la gracia, ante cuyo privilegio Dios invita a los creyentes a apacentarse, bien valen, por s� solas, este libro. Pero aunque Spurgeon animara encarecidamente a orar, conoc�a de ah� que comentara los conflictos de oraci�n que todo creyente experimenta.

• Sales Rank: #844783 in Books
• Published on: 2013-04-18
• Original language: Spanish
• Number of items: 1
• Dimensions: 9.00" h x .60" w x 6.00" l, .80 pounds
• Binding: Paperback
• 195 pages

About the Author
Charles Haddon Spurgeon (1834-1892), nacio en Essex, Inglaterra. Predico su primer sermon a la edad de 16 anos, y a los 17, era pastor de la iglesia de Waterbeach. Su ministerio mas fructifero fue, durante muchos anos, en la iglesia de New Park Street y luego en el Metropolitan Tabernacle Pulpit de Londres. Antes de su muerte, se publicaron mas de 1.900 sermones suyos. Otra obra de Spurgeon publicada por Editorial Portavoz es "Solamente por gracia".

Charles Haddon Spurgeon (1834-1892) was born in Essex, England. Converted at a young age, Spurgeon delivered his first sermon when he was only sixteen and went on to become a pastor the following year. Within a short time he was preaching to more than ten thousand people at each service/ His long ministry in London resulted in sixty-three volumes of published sermons and the founding of several orphanages, as well as an evangelical pastors' college.

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0 of 0 people found the following review helpful.
Five Stars
By Noel Perez
Merging "200101323" into "951812" (ACCOUNT MERGE)

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Five Stars
By Manny Tejeda & Eufemia Tejeda
ok

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[T141.Ebook] Free PDF Boule De Suif Et Autres Nouvelles (English and Chinese Edition), by Guy de Maupassant

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• Published on: 2013-01
• Original language: English, Chinese
• Binding: Paperback
• 386 pages

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1 of 1 people found the following review helpful.
Typical Maupassant, a classic
By Marie Antoinette
I read this one several times in the past but had to reread it because it was not on my shelf at home. It is a great story and shows true to life human charcters, some very unlikeable and others with unexpected qualities. A very good story.

0 of 0 people found the following review helpful.
It is badly incomplete!
By Amazon Customer
The central part of the story (almost one half) is missing, and this part is essential to understand the final message.
In it, Maupassant makes a scathing satire of the French petite bourgeoisie and its lack of values.
In sum, the most important part of the little book has been eliminated.
Someone who wants to improve his/her french and does not know, might be interested in this free booklet.

0 of 0 people found the following review helpful.
It's nice that I found the book for so cheap
By Victoria VanHouten
It's nice that I found the book for so cheap. But shipping made it not worth it - considering it's pretty much just a bound photo copy. There aren't ANY translations or footnotes or explinations in English. Which I did not expect. But it made for very difficult following along in my 2000 level French class.If you're new to French, I recommend going with other versions.

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[T225.Ebook] Ebook How to Start a Home-based DJ Business (Home-Based Business Series), by Joe Shambro

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Everything you need to know to run a profitable and satisfying DJ business from your home.

• Sales Rank: #2064770 in Books
• Published on: 2011-12-20
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x .50" w x 7.40" l, .79 pounds
• Binding: Paperback
• 176 pages

From the Back Cover
From establishing your business and identifying your market to knowing why you need a business plan and learning how to secure banking and credit, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a thriving home-based DJ business. Learn all about making demos, keeping up to date with the charts, marketing strategies, and navigating the wedding industry. Whatever your plans, each chapter can help you experience the satisfaction of establishing and building your own home-based DJ business from start-up to the endgame. �Look for useful charts and worksheets throughout the book, including:
Sample Price Sheet
Engineering Your Lighting Setup
Sample Contract and Invoice
DJ Song List
Sample Business Plan

About the Author
Joe Shambro is an audio engineer and technology writer. He has worked as a freelance live sound and studio recording engineer within the music industry, as well as working as a production consultant for both live musicians and DJs in both major-label and independent operations.

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Home Based Music Business
By Stella Carrier
How To Start A Home Based dj business by joe shambro covers topics such as the business plan and hearing conservation. Popular Song Choices and keeping up to date you and the charts (music charts pages 106-107) are among the variety of topics covered in how to start a home based dj business by joe shambro.

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[T486.Ebook] PDF Ebook Worlds of Psychotic People: Wanderers, 'Bricoleurs' and Strategists (Theory and Practice in Medical Anthropology), by Els van Dongen

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Worlds of Psychotic People brings a fresh twenty-first century voice to the lives of those with serious psychological disorders, focusing on the manner in which psychiatric patients experience their subjective worlds. Based on ethnographic research gathered at the psychiatric hospital of Saint Anthony's in the Netherlands over a period of five years, it seeks to describe from the perspective of the mental patient some of the fears and hopes that mark an individual's encounter with the fixed reality-structures of a clinical mental ward.

• Sales Rank: #10392121 in Books
• Published on: 2004-03-25
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .75" w x 5.98" l, 1.18 pounds
• Binding: Hardcover
• 272 pages

Review
'A valuable book providing emprirical evidence on pateints' encounter with therapeutic interventions to supplement the growing anthropological research on the experiential and sociocultural aspects of mental illness.' – Social Anthropology

About the Author
Els van Dongen is senior staff member of the Medical Anthropology Unit of the University of Amsterdam

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